Nordisk Film
Nordisk Film – producer and distributor of award-winning Danish and international films.
Background
Starfighters, now a part of The Story Laboratory, has been the lead agency for Nordisk Film for two decades. The ongoing launches of not only films, but also PlayStation titles (NF is the official distributor in the Nordics), requires a well-oiled machine capable of creating content and campaigns for both digital and analogue touchpoints on an ongoing basis.
In Denmark alone, we launch about 25 films a year, as well as 10-15 games for PlayStation in the Nordics.
Media
Film posters, trailers, SoMe content, banners, out-of-home.
Current releases:
Case 1: Buster Oregon Mortesen
What story did the client want to tell?
The much beloved literary classic “Buster Oregon Mortensen” was being remade, and we were asked to create the marketing to get families back into theaters post lockdown.
How did we tell it?
We created a poster that appeals broadly to all ages by using warm, happy and magical colors, inviting everyone into the special Buster universe. Contrary to many other posters for children’s movies, this one uses the so-called ‘floating heads’ approach that is more common for adult dramas.
Media
Film posters, trailers, social media content, banners, out-of-home.
Current releases:
Case 2: ISBJØRNEN 2020
What story did the client want to tell?
Once a year, Nordisk Film puts on an award show for people in the film industry. Normally, it’s not open to the public, but in 2020, Nordisk Film decided to stream Isbjørnen live on YouTube for everyone to experience. Nordisk Film asked us to create wider awareness of the show, as it’s never before been broadly marketed as an event.
How did we tell it?
Due to COVID-19, there couldn’t be an audience at the show, so we had to create a digital format that worked on a stage in an empty room. We decided to focus on a host who could be a draw in and of himself and settled on Mikael Berthelsen. Then we did a series of teaser videos showcasing previous winners of the three main awards handed out every year, as well as social media teasers, positioning Isbjørnen as an unmissable new show to watch.
Media
Award show and social media content